How can I validate our medical strategy?
Write a survey question to test your assumptions. Example:
Which stages of disease would HCP consider treating with product X?
Onset
Stages 1 to 3
Stages 2 to 3
Maintenance care
See example:
Validate your medical strategy
Example survey showing validation of medical strategy to treat all stages of disease
If your product is only indicated for stages 3 and 4 of disease but HCPs are willing to treat at stage 2, this may represent an expanded label opportunity.
Remember to make sure your N is sufficient to draw accurate conclusions.